There are a few ways to do this, but one of the easiest is to add some texture to your mail. One way to combat this is to make your mail more eye-catching than the rest. When someone goes through their mail, the last thing you want is for yours to be immediately disregarded or tossed away as junk. Most people are familiar with QR codes these days, so their presence on your mail will be self-explanatory and easy to follow.
DIRECT MAIL IDEAS CODE
For example, you could design a QR code to take your customers to a specific landing page. One scan, and a QR code can be customized to take your customer anywhere you need. They're simple barcodes that are easy to print on a piece of mail and can be scanned by any smartphone. QR (quick response) codes are a great way to connect your mail campaigns to your digital marketing efforts. This keeps your customers up-to-date on new developments such as different hours, new contact info, new products and more. You can also use direct mail to deliver company announcements. An example you're probably already familiar with is receiving a letter from your doctor or dentist about your yearly check-up. You could also call attention to grand openings, deadlines or appointments.
You can send out reminders for upcoming events-for example, a realtor could announce an open house.
Reminders are a cheap way to stay top-of-mind. In addition, if you have new products, samples are a great way to introduce current customers to your new products. If you can swing it, samples are a great way to attract new customers who don't want to pay money to try out your product. It's probably not the best tactic to use for your first campaign, but after you've gotten a handle on typical response rates. Of course, you should only do this if you have ample budget for the expense. In addition to sending out discounts, you can send out samples to your customers. This is a good way to measure response and ROI, because you'll know whenever a customer redeems the discount. Second, you could send out coupons for your service that are exclusive to your direct mail campaign. First, you could send out direct mail when you have a sale coming up. One common-sense choice for direct mail marketing is to send out info about discounts and specials. Below, we've gathered 10 innovative ways that you can use direct mail for your business. Now that we know what direct mail is and the benefits it can bring you, let's brainstorm a few ways to use it for your brand. You can also provide useful tools-for example, a coupon or promo code for your services. If you do this incorrectly, consumers will view the content as "junk mail." Avoid this by providing consumers with content that is timely, relevant and important to them. However, you must practice care when you're conducting these campaigns. In addition, you can easily track the success of a campaign. You can "speak" directly to your audience and give them detailed information about your brand. When you use direct mail correctly, it can be an extremely helpful tool in your advertising toolbox. The content could include letters, postcards, flyers, or anything mailed directly to a home or place of business. Our focus today is direct mail-where advertising content is sent directly to a target market's mailbox. One example of this is telemarketer calls. The point of these campaigns is to connect with consumers on an individual level, showing that they're important to the company. What are direct marketing and direct mail?ĭirect marketing is an assertive form of promotion in which a company reaches out directly to its target market.
To start, let's take a look at exactly what direct marketing and direct mail is.
DIRECT MAIL IDEAS HOW TO
Specifically, we'll offer 10 suggestions for how to implement direct mail in innovative and creative ways. In this article, we'll focus on one type of direct marketing known as direct mail. Today, let's focus on the marketing aspect of your business.
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